There’s something strange about the sudden surge in interest in the story of Joseph Kony. This is not to say that the Ugandan figurehead, tied closely to the Lord’s Resistance Army, isn’t worth wide notice (it certainly is). But we’ve gotten numerous requests to cover this story (being pushed by the charity group Invisible Children), and we feel like there’s a strange air around this tale, one that needs a touch of storytelling away from the activism, away from the social media that’s driving the narrative here. Continue on to read our breakdown of the phenomenon.
“Don’t let a real, complex issue become a meme. Do your own homework on this. Understand it on a level that a charity like Invisible Children doesn’t get into. Remember: Activism can become an easy salve to serious problems, but what happens in a week, and then after April 20, when Invisible Children’s campaign fades into the ether? It’s easy to focus on something when it’s right in front of you. Do yourself a favor and use this as a spark, not a flash point.”